Post by account_disabled on Dec 24, 2023 2:13:54 GMT -8
Although in recent years the advertising industry has made efforts to rid itself of the clichés that have long cast a bad shadow on women, there is still much work to be done. This is clear from a recent study carried out by Facebook IQ in collaboration with the organization Geena Davis Institute on Gender in Media . To undertake this research, 1,022 video advertisements published on Facebook were put under the magnifying glass with the ultimate objective of evaluating the way in which the people who make their way there are portrayed. The objective of the report is to shed light on diversity in online advertising and the truth is that this diversity is often completely absent and many gender stereotypes are also observed .
Not in vain, in online advertising, women are 14.1 times more likely than men to be portrayed in more or less revealing clothing . And they are also 6.9 times more likely than men to be objectified both visually Phone Number List and verbally. As for men, they are 2.4 times more likely than women to strike angry poses in online advertising . And they are also 1.4 times less willing than women to appear happy and smiling in online ads. Diversity and inclusion are often almost invisible in online advertising The study also infers that people with disabilities are poorly or not represented in online advertising. In fact, they appear in just 1.1% of the ads evaluated. There is also little representation of the LGBTQ+ community in online advertising.
People affiliated with this community appear in just 0.3% of the ads analyzed. On the other hand, it is worth noting that 54% of consumers do not feel fully represented from a cultural point of view in online advertising. Along these lines, 71% of consumers expect brands to encourage diversity and inclusion in their online advertising. Latinos and African Americans are, for their part, 1.8 times more likely to say they are exposed to negative stereotypes in online ads. 59% of consumers also insist that they feel more inclined to be loyal to brands that fly the flag of diversity and inclusion in online advertising . And the same percentage prefers to throw brands committed to diversity and inclusion into the shopping cart.
Not in vain, in online advertising, women are 14.1 times more likely than men to be portrayed in more or less revealing clothing . And they are also 6.9 times more likely than men to be objectified both visually Phone Number List and verbally. As for men, they are 2.4 times more likely than women to strike angry poses in online advertising . And they are also 1.4 times less willing than women to appear happy and smiling in online ads. Diversity and inclusion are often almost invisible in online advertising The study also infers that people with disabilities are poorly or not represented in online advertising. In fact, they appear in just 1.1% of the ads evaluated. There is also little representation of the LGBTQ+ community in online advertising.
People affiliated with this community appear in just 0.3% of the ads analyzed. On the other hand, it is worth noting that 54% of consumers do not feel fully represented from a cultural point of view in online advertising. Along these lines, 71% of consumers expect brands to encourage diversity and inclusion in their online advertising. Latinos and African Americans are, for their part, 1.8 times more likely to say they are exposed to negative stereotypes in online ads. 59% of consumers also insist that they feel more inclined to be loyal to brands that fly the flag of diversity and inclusion in online advertising . And the same percentage prefers to throw brands committed to diversity and inclusion into the shopping cart.