Post by account_disabled on Feb 27, 2024 19:49:33 GMT -8
The months of lockdown have pushed more and more companies to leverage the potential of the web to maintain close relationships with customers and continue selling. Many new channels have been opened and the content published has increased exponentially! What has not increased, however, is the quality of this content. It seems very easy to communicate on social networks, especially on Instagram: you take a photo with your smartphone, paste about twenty predefined hashtags in the caption and publish. In reality, due to the number of posts generated every day and the algorithm, being successful on this platform is far from simple! Especially if you make some mistakes. In this article you will discover 4 mistakes to absolutely avoid when communicating on Instagram! 1. POST LOW-QUALITY CONTENT This first mistake potentially applies to any social network.
On Instagram, it means posting Nigeria Phone Number ugly or poor-quality images. The concept of "ugly" may seem subjective to you. In reality, it is quite clear what it means to take care of the quality of the images published on the profile. Take successful companies for example: from the photo to the mockup, any content is carefully studied and created to be consistent with the brand and visually appealing. Can't you always maintain this quality? Then avoid posting. Nobody forces you to post a large amount of content! And this brings us to the next mistake. 2. POSTING TOO MUCH CONTENT Precisely because there are no rules on the number of posts to publish in a week, you have the opportunity to build an editorial calendar suited to the needs and possibilities of your business . If your Instagram profile is about news and information, it makes sense to post several posts a day.
But most companies can "settle" for a variable number of posts per week . Two a week? Four a week? Everyday? The answer depends on the test results you need to do to understand your audience's reaction. Review statistics to understand how users interact with your content. And, if you are not able to guarantee the maximum quality of the post you want to publish, avoid publishing it! 3. USING TOO MANY HASHTAGS Hashtags are there to help users find your content . Stop! They don't have to embellish the post, tell a story or send a message. You can use up to 30 hashtags to caption your post. The ideal is to use less than half: this way you keep the content clean and focus only on the hashtags that are truly useful for your business . Limit your reach goal to the niche that really interests you, so as to maximize the results of the post! 4. DON'T LOOK AT ANALYTICS Like any social network, Instagram has a series of metrics that allow you to evaluate the effectiveness of your strategy .
On Instagram, it means posting Nigeria Phone Number ugly or poor-quality images. The concept of "ugly" may seem subjective to you. In reality, it is quite clear what it means to take care of the quality of the images published on the profile. Take successful companies for example: from the photo to the mockup, any content is carefully studied and created to be consistent with the brand and visually appealing. Can't you always maintain this quality? Then avoid posting. Nobody forces you to post a large amount of content! And this brings us to the next mistake. 2. POSTING TOO MUCH CONTENT Precisely because there are no rules on the number of posts to publish in a week, you have the opportunity to build an editorial calendar suited to the needs and possibilities of your business . If your Instagram profile is about news and information, it makes sense to post several posts a day.
But most companies can "settle" for a variable number of posts per week . Two a week? Four a week? Everyday? The answer depends on the test results you need to do to understand your audience's reaction. Review statistics to understand how users interact with your content. And, if you are not able to guarantee the maximum quality of the post you want to publish, avoid publishing it! 3. USING TOO MANY HASHTAGS Hashtags are there to help users find your content . Stop! They don't have to embellish the post, tell a story or send a message. You can use up to 30 hashtags to caption your post. The ideal is to use less than half: this way you keep the content clean and focus only on the hashtags that are truly useful for your business . Limit your reach goal to the niche that really interests you, so as to maximize the results of the post! 4. DON'T LOOK AT ANALYTICS Like any social network, Instagram has a series of metrics that allow you to evaluate the effectiveness of your strategy .