Post by account_disabled on Mar 6, 2024 2:33:27 GMT -8
Generation Alpha: characteristics So who comes after Generation Z? Sorry for . Generation Alpha includes all people born from 2010 onwards. Its oldest members are now 12 years old and represent 9% of the total population. The name of the generation was coined by two Australian sociology researchers, Mark McCrindle and Ashley Fell. Alphas are the sons and daughters of Millennial parents, born and born when the iPad was launched, when Instagram was created and when the word app became part of the common dictionary. Ashley Fell describes the generation as " The first babies who were born in an age of portable digital devices and, for many, their first toy was not a rattle or a set of keys, but a smartphone or tablet .
Gen Alpha and technology This generation is the first truly digital native , in the sense Brazil Telegram Number Data that it has not really known an offline world without social media. A situation probably amplified by the outbreak of the pandemic, given that the only way to communicate with the rest of the family, even if close or far away, was through video calls with the smartphone. And in fact, according to what was reported by the BNP Paribas Cardif study , 62% of boys and girls already use electronic devices before the age of 5 , and the age is getting lower and lower every year.
The preferred devices are smartphones and tablets , respectively for 62% and 55% of the sample, and already half of the Z posts own one of these devices. Despite their young age, only 45% of their online activities are always monitored by their parents . Although few are registered with a social network (10%), YouTube ( 63% ) and TikTok ( 53% ) are the most popular platforms overall. Recommended reading: Google and security, stop personalized ads for teenagers Gen Alpha and the purchasing path We are talking about girls and boys, so it is still early to consider marketing strategies aimed at targeting them.
Gen Alpha and technology This generation is the first truly digital native , in the sense Brazil Telegram Number Data that it has not really known an offline world without social media. A situation probably amplified by the outbreak of the pandemic, given that the only way to communicate with the rest of the family, even if close or far away, was through video calls with the smartphone. And in fact, according to what was reported by the BNP Paribas Cardif study , 62% of boys and girls already use electronic devices before the age of 5 , and the age is getting lower and lower every year.
The preferred devices are smartphones and tablets , respectively for 62% and 55% of the sample, and already half of the Z posts own one of these devices. Despite their young age, only 45% of their online activities are always monitored by their parents . Although few are registered with a social network (10%), YouTube ( 63% ) and TikTok ( 53% ) are the most popular platforms overall. Recommended reading: Google and security, stop personalized ads for teenagers Gen Alpha and the purchasing path We are talking about girls and boys, so it is still early to consider marketing strategies aimed at targeting them.